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Heineken got an additional boost in publicity for executing the theme of “coming jointly despite the stress” so properly immediately after Pepsi failed before that same year and were pressured to difficulty an apology. This likely contributed for the incredible PR they gained (around 625 magazine content revealed).
Probably much more importantly, receiving the brand names’ attention authorized them to advertise their modern study which confirmed that Tweeting during the Super Bowl enhanced engagement to both of those Twitter adverts (forty two% elevated engagement) and television adverts (14% improved engagement).
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